Referral Marketing
Small Business Products and Services

Referral marketing offers small business marketing benefits, gained via your networking contacts, existing customers and clients, or even family and friends.

Referral marketing offers you many advantages over your competitors, if you use this marketing strategy in your marketing mix.

How many times have you needed or wanted a small business product or service yourself and have asked people who you know for their recommendations before making a final decision on the product you purchased or on whose services you employed or contracted?

So, you already know how well referral marketing works, so go ahead, use it yourself for building mutually beneficial relationships and generating leads for your own small business.

Small Business Referral Marketing Tips:

• Review your business networking contacts
• Review your individual small business marketing message
• Review your ideal market, customers, clients
• Who do you know who fits your overall small business / customer 'profile'
• Ask them how your small business offerings can help their customers too
• Explore a mutual benefit for word of mouth marketing
• Prepare a referral marketing plan with your contacts
• Brainstorm as many no cost, low cost referral marketing opportunities
• Write out your referral marketing plan, with clear goals
• Take action and implement your plan.
• Revisit your marketing plan regularly, review and amend if needed.